Riwaaya is a marketplace specializing in Indian, Pakistani, and Bangladeshi weddings, blending tradition and modernity. It offers a unique platform where brides and grooms and their families can discover and purchase traditional wedding attire, accessories, and a variety of essential services for the ceremony, such as decoration, photography, makeup, and much more. Riwaaya also integrates a live shopping experience, allowing users to interact in real-time with sellers, ask questions, and view products up close before making a purchase.

As a one-stop shop for all wedding needs, Riwaaya values authenticity and quality, carefully selecting each product and service to provide customers with an exceptional experience. Riwaaya is where the richness of cultural traditions meets the comfort and modernity of technology to create unforgettable weddings, while facilitating the planning processes for couples and their families.

Live shopping is a new way to shop online that combines e-commerce and live streaming. It allows consumers to watch real-time product demonstrations from salespeople, experts, or influencers, while interacting directly with them. During a live shopping session, customers can ask questions, see items in action from different angles, and make purchases instantly, without leaving the broadcast.

This immersive approach offers a more engaging and human shopping experience, where consumers can see product details and features dynamically, while benefiting from exclusive or limited-time offers. In short, live shopping brings brands and customers closer together by recreating a shopping experience closer to that of an in-store experience, but with the convenience of digital.